Amazon's S3 cloud storage platform has now exceeded one trillion objects on its servers that, according to the Amazon Web Services blog, is equivalent to 142 objects for every person on the planet.
According to senior evangelist at Amazon Web Services, Jeff Barr, the typical object count has now grown to 3.5 billion objects per day, which equates to 40,000 objects uploaded per second.
Launched in 2006, the S3 service has since picked up a number of high-profile (and high data-loadout) clients, hosting Tumblr, Formspring and Posterous data on its servers.
In February 2011, Amazon made S3 available for hosting the whole content of static websites. S3 also utilises a reduced redundancy storage service, which means that users can store non-critical, more easily reproduced data at lower levels than standard data, potentially resulting in reduced storage costs.
A multiple object expiration feature, introduced in December 2011 and intended to make it easier to delete objects, has not affected S3's data growth.
"Even though we've made it easier to delete objects, the overall object count has continued to grow at a very rapid clip," stated Barr on the blog.
Amazon has also launched a Cloud Player music app to Apple mobile devices, enabling users to stream music from Amazon cloud accounts to iPhones and iPads. Five gigabytes of free storage is also being offered to existing Amazon customers.