19 Jan 2010
Internet grocery retailer Ocado is set to roll out extra functions allowing clients to rate and review the products it distributes.
The resource, already available at other web sites such as Amazon and Trip Advisor, will cover a range of 21,000 food and non-food products stocked online.
Further reading
Customers will be able to read reviews and ratings and add their own feedback, which will then be visible alongside products available on the web site.
Web shoppers will also be able to share product reviews through social media tools such as Facebook and Twitter.
According to Ocado, more interactivity is expected to give shoppers greater control of their baskets and allow the business to enhance service based on regular consumer feedback.
“We want to capture and inject the wisdom and views of our customers into our online shopping experience. Our ratings and reviews service will give our customers, particularly new ones, increased confidence when shopping for food online,” said Ocado’s chief executive Tim Steiner.
The service was developed in-house, with support from social ecommerce specialist Bazaarvoice.
I've been an OnDemand customer with Ocado for a while now. I was really pleased to see the customer review feature as I've found them really useful on some other sites to help make a decision between products. I submitted several reviews for products I purchased but found they only published the good reviews and held back the bad ones. So the feature loses its usefulness and you have to ask yourself what else Ocado are prepared to be a little bit dishonest about.
It's a real shame they don't respect their customers enough to provide a transparent and useful review feature. Getting customers to write your marketing blurb under the guise of asking for their honest opinion is rather sleazy.
Posted by: Helen Seal 15 Mar 2010
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