Retail chain Selfridges is using feedback management software to build customer loyalty and maintain service standards.
The company hopes that the new system will help it identify the root cause of complaints within its stores by improving the problem resolution process.
The software is being used across Selfridges' four stores and its customer relations department in Leicester. It replaces a previous third-party tool, which was proving "slow and inflexible".
The system was supplied by CDC Corporation.