Introducing Evans’ Postulate

Our regular correspondent Dave Evans threatens not to email us again until after Christmas, so we must make use of him while we can. Subsequent to this year’s discussion on which laws you would like to repeal, which – like most policy initiatives – we confidently predict will have no effect at all, he is seeking our advice.
“We have Moore’s Law (computing power doubles every 18 months) and Sod’s Law (that Moore’s Law will take effect immediately after you buy a new laptop) but what do we name the rule that gives us ‘The smaller the customer, the more complex the problem they raise’? If we don’t have a name for this already – and without any trace of modesty whatsoever – may I submit Evans’ Postulate? I’m still researching if this could be a direct ratio or based on a parabola.”
Research is well under way: “If today is anything to go by, an inverse square law is odds-on favourite.”