Working with Computing on your Integrated Marketing Campaigns

Using research based content to engage and inform your target audience 

Content high in both value and depth is the best way to attract your target audience. Computing provides you with the perfect platform to develop a sophisticated and highly effective content marketing campaign to reach and engage our audience of senior IT professionals. Combine our expertise with your organisation's insight to change people's minds and incite action for influencing and making purchasing decisions.

Computing offers a full range of custom research, surveys, web seminars, videos and whitepapers, all driven by our unparallelled senior IT audience. For businesses looking to generate and nurture sales as well as exhibit thought-leadership, Computing's cutting-edge integrated marketing campaigns are something you cannot do without.

For more details please contact: Matthew Dalton on +44 (0)20 7316 9796

Principles for Effective Lead Generation Engagement

• Trust is fundamental: Premium content sites attract greater trust than portals and social networks and have a positive effect on branding and response.
• Environment matters: The ‘quality' of touch points is becoming more important, particularly in an increasing cluttered marketplace.
• Starts with engagement: The level of involvement, interaction, intimacy, and influence an individual has with a brand over time.
• Measures of engagement: As providers of high-quality content, our users have reasons for visiting our website and have an emotional attachment.
• Call to action environment: Of all sites that are perceived to have good quality content, it is original content sites that drive call to actions.
• Content which converts, builds long-term brand loyalty and that you can own, repackage and distribute everywhere.

For more details on how Computing can help you reach and influence your target customers, please contact: Matthew Dalton on +44 (0)20 7316 9796