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Fact 14: Sites with mobile web functionality have gained customers

By Thomas Lake

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18 Mar 2013

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fact-14 Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers. However, whilst there is a clear ‘win' for the business, IT needs to make sure mobile apps can share code across multiple devices or the build and maintenance costs are going to get out of control.

This fact has been taken from an exclusive Computing study on the agile web.

For free access to the research, download the full report

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Google's linked data policy, which came into effect on March 1, allows the company to collect information about its users across all its products, services and websites and store it in one place. This has been criticised by organisations ranging from CNIL to Microsoft, all of whom have expressed concerns that it's difficult to tell which data Google collects and how it's used. Now the Information Commissioner's Office is investigating whether Google's privacy policy is compliant with UK law. Are you worried that Google knows too much about you?

Yes - the data Google collects and sells to advertisers is scary! Soon it'll know more about me than I do!

41 %

No - There's no such thing as a free lunch, and I'd rather pay for its Search, Maps, Email and other services with my data than real money.

5 %

Maybe - I don't mind it collecting some data, but I'd like to know more about what it's going to do with it, and where this data is being stored.

15 %

Ha! - This is exactly why I live in an underground bunker wearing a tin-foil hat, so the joke's on them!

39 %

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Fact 14: Sites with mobile web functionality have gained customers

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