Consent-driven marketing: Use first-party data to capture hearts and minds

clock • 4 min read
Consent-driven marketing: Capturing hearts and minds through first-party data
Image:

Consent-driven marketing: Capturing hearts and minds through first-party data

First-party data gathered with the permission and consent of the consumer provides marketers with accurate and insightful information

The increasing cadence of privacy regulation and efforts from within big tech to convince consumers that they can be trusted with their data have a common theme for a number of years. Big tech, ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
EU backtracks on Apple and Microsoft 'gatekeeper' designation

Legislation and Regulation

Edge and iMessage will no longer be subject to DMA rules

clock 15 February 2024 • 1 min read
WhatsApp to support cross-platform messaging

Social Networking

Impending EU regulations are driving WhatsApp towards interoperability

clock 09 February 2024 • 2 min read
The 10 most important UK/EU tech and data laws to know about

Legislation and Regulation

There's a lot of legislation coming down the track

clock 11 September 2023 • 15 min read
Most read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Marketing

The MarTech waste crisis

The MarTech waste crisis

How tech leaders can become sustainability champions

Apeksha Mishra
clock 27 September 2023 • 4 min read
How marketers should respond to IT industry opportunities and challenges in 2023

How marketers should respond to IT industry opportunities and challenges in 2023

This article makes the argument that downsizing your marketing to reflect an economic downturn is a strategic mis-step, and instead discusses how to realign your priorities to be more impactful in difficult market conditions.

The Channel Company Blog Post
clock 03 May 2023 • 4 min read
Beware the gender pay gap bot

Beware the gender pay gap bot

The bot that calls out Twitter corporate virtue signalling with hard data

Penny Horwood
clock 09 March 2023 • 3 min read