Why the cynicism around Google FLoC will catalyse a better customer experience

clock • 4 min read
Why the cynicism around Google FLoC will catalyse a better customer experience

Instead of relying on opaque data sourced from tracking, how about treating the consumer as a real person?

During the recent months we've witnessed a seismic shift in how brands approach consumer data, privacy and trust. Following years of data misuse, brands rightly began to recognise the need to give consumers...

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