Microsoft discussed selling Bing to Apple in 2020, report

But Apple ultimately decided to continue with Google as its default search engine

clock • 2 min read
Microsoft discussed selling search engine Bing to Apple in 2020, report
Image:

Microsoft discussed selling search engine Bing to Apple in 2020, report

Microsoft engaged in talks about potentially selling its Bing search engine to Apple three years back, although Apple chose to stick with Google Search within its ecosystem.

According to undisclosed sources cited by Bloomberg, discussions between the two companies took place in 2020. Microsoft executives held meetings with Eddy Cue, Apple's services chief, to explor...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Microsoft outage disrupts search engines, AI tools

Search

Extended beyond Microsoft's own products

clock 24 May 2024 • 2 min read
Microsoft Build 2024: Five things to know about Copilot+ PCs

Artificial Intelligence

“We’re going to have a big refresh moment,” says Microsoft VP Mark Linton

clock 22 May 2024 • 7 min read
Microsoft Recall: Privacy nightmare or photographic helper?

Artificial Intelligence

Feature stores frequent screenshots of your PC use

clock 22 May 2024 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Business Software

University IT chief: 'We count ourselves lucky we're not on VMware'

University IT chief: 'We count ourselves lucky we're not on VMware'

Nutanix .Next event saw customers looking for alternatives

John Leonard
clock 22 May 2024 • 5 min read
Construction's pollution problem: Nemetschek CEO on how tech can help

Construction's pollution problem: Nemetschek CEO on how tech can help

Construction is facing multiple pressures over skills, costs and pollution

John Leonard
clock 17 May 2024 • 3 min read
Microsoft Dynamics 365 prices set to rise

Microsoft Dynamics 365 prices set to rise

Some prices will increase by as much as 17%

Wade Tyler Millward
clock 15 April 2024 • 2 min read