Microsoft discussed selling Bing to Apple in 2020, report

But Apple ultimately decided to continue with Google as its default search engine

clock • 2 min read
Microsoft discussed selling search engine Bing to Apple in 2020, report
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Microsoft discussed selling search engine Bing to Apple in 2020, report

Microsoft engaged in talks about potentially selling its Bing search engine to Apple three years back, although Apple chose to stick with Google Search within its ecosystem.

According to undisclosed sources cited by Bloomberg, discussions between the two companies took place in 2020. Microsoft executives held meetings with Eddy Cue, Apple's services chief, to explor...

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