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PureGym's data team helps find new locations, set pricing and more
Not many gyms have their own dedicated data science team. But with health, wellness and technology coming ever closer, low-cost market disruptor PureGym is ahead of the game.
"There are a lot of people in the gym world who are 'just' good gym operators," says PureGym Group CIO Andy Caddy, himself a veteran of both the low-cost and fitness worlds through positions with e...
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