Blog Post

This article makes the argument that downsizing your marketing to reflect an economic downturn is a strategic mis-step, and instead discusses how to realign your priorities to be more impactful in difficult market conditions.

Much like my dad, I've always been a nerd. He was a programmer in the 90s, so I had an early introduction to computers; when I was about 5 years old, he came home from work with a tired old Windows 3.1 PC, and I was enthralled.

When I joined visual storytelling technology company, disguise, I wanted to "make my mark" by helping disguise redefine its brand and marketing approach.

Despite increased awareness regarding the lack of gender diversity within the tech industry, it continues to remain a critical issue.

The pandemic has changed the face of universities, from in person hubs of knowledge to wider reaching global enterprises, that now frequently rely on asynchronous methods of teaching to educate a new generation of students.