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Blog Post

How marketers should respond to IT industry opportunities and challenges in 2023

Marketing

How marketers should respond to IT industry opportunities and challenges in 2023

This article makes the argument that downsizing your marketing to reflect an economic downturn is a strategic mis-step, and instead discusses how to realign your priorities to be more impactful in difficult market conditions.

clock 03 May 2023 • 4 min read
Just go with IT!

Leadership

Just go with IT!

Much like my dad, I've always been a nerd. He was a programmer in the 90s, so I had an early introduction to computers; when I was about 5 years old, he came home from work with a tired old Windows 3.1 PC, and I was enthralled.

clock 17 November 2021 • 2 min read
Making your mark: how to reinvent a brand in tech

Marketing

Making your mark: how to reinvent a brand in tech

When I joined visual storytelling technology company, disguise, I wanted to "make my mark" by helping disguise redefine its brand and marketing approach.

clock 17 November 2021 • 6 min read
Challenging Bias in the Workplace

Leadership

Challenging Bias in the Workplace

Despite increased awareness regarding the lack of gender diversity within the tech industry, it continues to remain a critical issue.

clock 17 November 2021 • 2 min read
The future of universities

Leadership

The future of universities

The pandemic has changed the face of universities, from in person hubs of knowledge to wider reaching global enterprises, that now frequently rely on asynchronous methods of teaching to educate a new generation of students.

clock 17 November 2021 • 2 min read

Hardware

CES 2016: Intel shows off wearable 'X-ray vision specs' with augmented reality helmet

Chip maker worked with Daqri to turn sci-fi into sci-fact

clock 06 January 2016 • 2 min read

Operating Systems

CES 2016: Acer Aspire Switch 12 S hands-on review

We test out firm's new high-end device at tech trade show

clock 06 January 2016 • 3 min read

Skills

UK astronaut Tim Peake blasts into space on journey to ISS

Launch from Kazakhstan sends Peake on his way

clock 15 December 2015 •

Laptops

Lenovo Yoga 900 review: Hands-on

A premium Windows 10 convertible with a price to match

clock 23 October 2015 • 4 min read

Mobile Phones

HTC One A9 review: Hands-on

HTC's first Android 6.0 Marshmallow smartphone looks great but lacks muscle

clock 22 October 2015 • 7 min read
123
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01

Law firm service provider CTS hit by major cyberattack

27 November 2023 • 2 min read
02

Cybercops bust ransomware gang that made "hundreds of millions"

29 November 2023 • 3 min read
03

SAP customers 'feel misled' by cloud-first push

29 November 2023 • 5 min read
04

Cancel culture row blights elite devcon

28 November 2023 • 4 min read
05

Broadcom cuts workforce at VMware following $69bn acquisition

28 November 2023 • 2 min read
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