According to Computing Research, only one in three IT staff uses mobile apps for online consumer activities such as shopping.
Computing's research demonstrates that when it comes to the number of users accessing organisations websites via mobile devices, access is evenly split between Apple and Google Android.
Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers.
It's alarming how many businesses haven't actively pursued mobile web optimisation when so many acknowledge that lack of a smartphone or tablet friendly service is losing them customers.
Almost three-quarters of IT staff want their organisation to offer websites and mobile apps that adapt to the screen size of the user's device
The rise of mobile web access has naturally seen an increase in users browsing the web on the move, whether commuting to work, going to the shops, taking in the sights or just sunning themselves on holiday.
The mobile revolution has fundamentally altered the way in which users access website content
Computing's research reveals that a staggering half of the UK's top brass in IT haven't looked at their own website on a smartphone.
IT professionals in organisations that aren't rethinking their mobile web presence say the single biggest reason for this is that 'senior management does not really understand the problem'.
Despite the continued boom in mobile device ownership - and the increased mobile web browsing that comes with it - only one third of organisations said mobile web is 'central to our thinking moving forward'.