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Fact 21: "The web is not an important part of what we do," say a quarter of IT managers not considering mobile
Of those IT Managers in organisations which aren't rethinking or redesigning the web presence to account for mobile, the reason given was "The web is not an important part of what we do," at least when it comes to the IT team, even if not the organisation...
Computing's research demonstrates that the proliferation tablet devices into the market has begun to change how people perform tasks online, with users more likely to use tablets than smartphones to shop online.
Half of IT professionals have no idea about the breakdown of operating systems used to access their website, an issue which is not only somewhat embarrassing in the age of mobile, but makes supporting the wide ecosystem of mobile operating systems very...
Multiscreen living is becoming normal for UK viewers, who regularly watch terrestrial TV whilst holding a smartphone or a tablet to tweet their reaction, or directly visit websites for information from their mobile device.
While one in four organisations confirmed there's been research into changing web usage patterns driven by tablets and smartphones, will affect their business, it seems that IT are kept at arm's length for this process
According to Computing Research, only one in three IT staff uses mobile apps for online consumer activities such as shopping.
Computing's research demonstrates that when it comes to the number of users accessing organisations websites via mobile devices, access is evenly split between Apple and Google Android.
Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers.
It's alarming how many businesses haven't actively pursued mobile web optimisation when so many acknowledge that lack of a smartphone or tablet friendly service is losing them customers.
Almost three-quarters of IT staff want their organisation to offer websites and mobile apps that adapt to the screen size of the user's device
The mobile revolution has fundamentally altered the way in which users access website content
The rise of mobile web access has naturally seen an increase in users browsing the web on the move, whether commuting to work, going to the shops, taking in the sights or just sunning themselves on holiday.
IT professionals in organisations that aren't rethinking their mobile web presence say the single biggest reason for this is that 'senior management does not really understand the problem'.
Computing's research reveals that a staggering half of the UK's top brass in IT haven't looked at their own website on a smartphone.
Despite the continued boom in mobile device ownership - and the increased mobile web browsing that comes with it - only one third of organisations said mobile web is 'central to our thinking moving forward'.
Only one in five organisations has truly grasped the concept of the agile web using responsive websites that adapt to different device types and screen sizes.
Tablet and smartphone users expect and demand a user experience built around their device - no amount of pinching and swiping of the desktop experience will make up for a slickly designed app or a page designed for the screen size of the device it's being...
The software developer understands 'agile' as a group of methodologies based on iterative and incremental development. Marketing understands 'agile' as quick to market. Both teams need to work together to make mobile app development work for the business....
Half of those surveyed by Computing say their organisation's web presence is partially outsourced, with a further one in 10 revealing it's completely outsourced.
The deployment of mobile apps is being largely left to marketing teams and their external design partners.
Trusting them with data governance is another matter
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