Incisive Media is one of the largest independently owned media companies in Europe, with offices on 3 continents including New York, London, Singapore and Hong Kong. We produce, publish and distribute technology and marketing content around the world working on a truly cross platform basis in print, online, on smartphones & tablets and in virtual and face to face events.
Our in-depth knowledge of buyer requirements and powerful, global databases allow us to create independently branded bespoke content including primary research, white papers, infographics, and documentary quality video to analyst grade standard. Our mission is connecting sellers with buyers though persuasive content that creates sales engagement.
Our in-depth knowledge of buyer requirements and powerful, global databases allow us to create independently branded bespoke content including primary research, white papers, infographics, and documentary quality video to analyst grade standard. Our mission is connecting sellers with buyers though persuasive content that creates sales engagement.
Incisive Media's powerful targeted databases coupled with our huge online presence give us access to B2B buyers in IT and Marketing across their working day - from their smartphone first thing in the morning to the desk they sit at during the day to the tablet they use in the evening and as a companion device at work. Wherever they are, Incisive Media brands are with B2B professionals on a constant basis serving their information requirements day in day out, 24/7 and 365 days a year.
Our journalists and media brands have large twitter followings which can be leveraged to syndicate content and position content as thought leadership recommended independently of the vendor's brand giving greater impact.
Our online audience figures are not ‘publisher's statements' - they are sourced from Quantcast so you can trust our capability and reach.
Our journalists and media brands have large twitter followings which can be leveraged to syndicate content and position content as thought leadership recommended independently of the vendor's brand giving greater impact.
Our online audience figures are not ‘publisher's statements' - they are sourced from Quantcast so you can trust our capability and reach.
Managing a database isn't just about large numbers. Delivering the right contacts and matching the most useful content takes expertise. Incisive Media invests heavily in managing, maintaining and building the databases and online properties that deliver our content syndication leads.
We really know data. We bring all our resources to bear to maintain and deliver audiences using a combination of journalistic insight, campaign results metrics and audience engagement analytics to ensure that we deliver the right mix of messages to users. We protect them from over marketing. Because we need them too.
That means your conversation with Incisive is expert, straightforward and honest - if we can't deliver it we won't promise it. We believe your experience with us after the sale is far more important than the lead up. Like you, we know that customers are easier to keep than they are to acquire, and that happy customers are the best marketing programme of all.
We really know data. We bring all our resources to bear to maintain and deliver audiences using a combination of journalistic insight, campaign results metrics and audience engagement analytics to ensure that we deliver the right mix of messages to users. We protect them from over marketing. Because we need them too.
That means your conversation with Incisive is expert, straightforward and honest - if we can't deliver it we won't promise it. We believe your experience with us after the sale is far more important than the lead up. Like you, we know that customers are easier to keep than they are to acquire, and that happy customers are the best marketing programme of all.
Incisive Media uses a combination of push and pull techniques, including direct marketing, highly targeted email marketing, subscriber newsletters, online behavioural targeting, and search engine optimisation.
We garner user data through locked ‘registration-only' content for push campaigns and we attract users directly into vendor content from search engines, via related editorial content and through static furniture. We strictly control user contact frequency, ensuring a constantly engaged and interested audience.
We garner user data through locked ‘registration-only' content for push campaigns and we attract users directly into vendor content from search engines, via related editorial content and through static furniture. We strictly control user contact frequency, ensuring a constantly engaged and interested audience.
The Computing Resources app provides all the usual functionality of a vendor content library, but with one added extra that has proved invaluable to its users: content curation from technical journalists.
Our editorial staff read the content in advance, and only place on the 'recommended' reading shelf content which matches our high standards. The result? An app which is continually downloaded and updated by users, and over 250,000 content downloads from the app in the first year. Now on its third version, the Computing Resources app is available in every major appstore and access from every nation on the globe where English is the main business language.
The Computing Resources tablet app can help you build brand awareness, present strategic content and generate leads. Sponsorship options are available with co-branded display advertising supporting the app, and bespoke content creation packages for the recommended shelf, complete with guaranteed download volumes.
Our editorial staff read the content in advance, and only place on the 'recommended' reading shelf content which matches our high standards. The result? An app which is continually downloaded and updated by users, and over 250,000 content downloads from the app in the first year. Now on its third version, the Computing Resources app is available in every major appstore and access from every nation on the globe where English is the main business language.
The Computing Resources tablet app can help you build brand awareness, present strategic content and generate leads. Sponsorship options are available with co-branded display advertising supporting the app, and bespoke content creation packages for the recommended shelf, complete with guaranteed download volumes.
The key to a successful content marketing engagement with B2B buyers lies in your content itself. Content that is closely aligned with buyer requirement and identifies solid reasons for engagement puts you in pole position for delivering ROI. Leveraging Computing's primary research programme, our global team of technology journalists and research analysts offer a bespoke content creation service based proven sales drivers - the buyer pain points and opportunities that underlie adoption of your technology.
Research Papers
Our bespoke research surveys identifies your key buyer issues and presents them as concrete editorial. Written by knowledgeable experts for a deep engagement.
Video White Papers
Research content professionally presented by actors in a television studio environment using animated graphics in the language - and accent - of your choice.
Infographics
Beautifully designed graphics from great creative ideas that clearly demonstrate your unique advantages.
Web Seminars and Documentaries
Research based web seminars backed by dedicated audience research marketing internationally.*
*Incisive's TV Studio is in Soho, London. English Language only.
*Incisive's TV Studio is in Soho, London. English Language only.
Incisive Media brings together it's primary research and years of expertise to provide insight and advice on best practice approaches to lead generation, how to target specific product areas and targeting vertical sectors. These invaluable resources will help any technology media buyer better plan and follow up on a campaign. You can also sponsor a new research piece based on your niche. Use the contact details below for more information.
Big Data Review 2013
A detailed study into how UK business organisations perceive the opportunities offered by Big Data, their biggest data challenges, and the implications for vendors of Big Data solutions.Request the full report
The UK IT Buyer's Cycle Review
A research paper unveiling how IT purchasing decisions are really made in the UKThe first annual IT Buyer's Cycle Review summarises the results of a comprehensive examination programme undertaken by Computing Research into UK business IT decision-making.
The report provides unique insight into the IT procurement processes from a range of company sizes and types; the key drivers and influences behind IT purchasing; and the intricacies of the buying process itself.
Get access to the full report
Success with white paper campaigns; rules for effective sales follow up
Understanding lead generation: Creative techniques to turn marketing leads into opportunities in the sales pipelineLean on Incisive Media's experience and expertise as we take you through the best ways to make the most from your sales leads.
Download the report
For any enquiries or further information, please get in touch with one of our Global Sales representatives:
NEW YORK OFFICE
LONDON OFFICE
