How do you market your business to CIOs and other IT leaders in an age of perpetual digital disruption? With prospective customers drowning in messages, how do you cut through the noise?
Computing's new hub is designed to challenge conventional thinking and help give marketers the edge. We start with five sessions from the brand's successful recent Tech Marketing & Innovation Forum, staged in London on 14 June 2019, in which experts and entrepreneurs share their experiences and dispense advice on what works for them today.
Tom Wright, director of content and performance marketing at Incisive Media, describes the shifting role of brands - and brand advertising - in the digital era
Rhiannon Monks, CEO of Traveltalk, explains how she has created a start-up culture, founded on experimentation and learning