retailers
Clothing retail is in bad shape but Gymshark is fighting fit. The secret? Data, says CDO Gemma Hulbert
A data-driven culture based on self-service analytics has helped the fitness firm stay fast on its feet
Backbytes: Why do banks make it so difficult to do banking in their own branches?
Banks and retailers trying to drive customers to their online channels are undermining their own 'unique selling point' against pureplay online rivals
Most read
