Aims to enhance privacy, but advertisers aren't happy
Goal is to deliver more private advertising solutions, but the current system will remain in place for at least two years
Topics API replaces FLoC, which in turn was designed to replace tracking cookies
CMA to work with Google on removing third-party browser cookies and other functionalities from Chrome
A group of companies has warned that Google's Privacy Sandbox would cut publishers' revenues by as much as two-thirds
Google's new initiative called 'Privacy Sandbox' aims to boost users' privacy on the web