Measures are designed to favour business and government interests over those of the individual, says Open Rights Group
Data collected also includes people's names, location details, identification numbers and online identifiers
Adopting a 'free flow of data' approach would be a radical departure from the UK's current position, argues the Open Rights Group
The ICO agreed that the AdTech industry had violated the GDPR but says that a tribunal will decide the matter 'in due course'
Dominic Cummings' plan comes to light as the government unable to verify the identity of people claiming emergency support during the pandemic, but privacy activists are worried