Instead of relying on opaque data sourced from tracking, how about treating the consumer as a real person?
Three cross-selling strategies where marketing automation can make a difference
Data orchestration can produce accurate, continuously updated, multi-channel customer insight for marketers
Ads are better targeted, but consumers are turning off
Sherine Yap, global head of CRM at Shell, explains why she moved from marketing to tech and data
Staying on the right side of the helpful-creepy axis - and the law
The credit information supplier has consolidated its assets and is using analytics to transform its products
Oracle adds nine petabytes a month of content-engagement tracking with AddThis buy