Dunnhumby
Clive Humby: 'Customers are taking control of their data - it's the biggest opportunity we have'
Push marketing is over, it's all about pull now says the loyalty card pioneer
Tesco abandons Dunnhumby sale after offers drop from £2bn to £700m
Only marketing agency WPP left round the table after other buyers drop out
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Why would Google want to buy Dunnhumby?
Forty terabytes of personal information is a lucrative resource, but can Google really exploit all of Dunnhumby's data?
What does Tesco's sale of Dunnhumby mean for its data strategy?
Dunnhumby set Tesco apart from its rivals by masterminding its Clubcard back in 1995. So why is the retailer now looking to jettison the data analytics pioneer?
Tesco set to sell Dunnhumby for £2bn after offloading Blinkbox and Tesco Broadband to TalkTalk
Tesco CEO Dave Lewis looks to rationalise retail chain as sales fall across the board
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