Sherine Yap, global head of CRM at Shell, explains why she moved from marketing to tech and data
Condé Nast UK CDO will have to set digital strategy across magazines, websites, live events and marketing
We should focus on the practical benefits of AI, argues Ceterna's Sean Harrison-Smith
New global CRM system launching in April, claims insider
Aptos also taking over helpdesk, second and third-line support and hardware maintenance for WH Smith
"Participation" is ECB buzzword in new CRM and BI project
Silicon Valley veteran talks about the personal information economy and ad blocking
London-based global publisher and education provider Pearson is undergoing perhaps the biggest business transformation in its 172-year history. Stuart Sumner meets the man tasked with creating the 'Netflix of education', CTO and COO Albert Hitchcock
Hardware giant dumps former partner Salesforce
Bungled bills and downtime at Vodafone leads to customer exodus