Industry voice: Safeguarding Users, Devices and Data in the AI Era – HP Z Workstations and Threat Isolation Technology

AI has become a double-edged sword.

On one side, it enables significant productivity gains, streamlining workflows and automating routine tasks. On the other, it’s giving cybercriminals powerful new tools – enhancing phishing attacks, crafting more convincing social engineering lures, and making malicious campaigns harder than ever to detect.

For today’s enterprise users – particularly those working with sensitive data – this changing threat landscape demands a new approach to endpoint security.

HP’s latest Z Workstations are designed to meet this challenge head-on. While many traditional security solutions still rely on detection and reaction, HP takes a proactive stance through hardware-enforced threat containment. It’s a strategy built for a future where sophisticated AI-driven attacks become the norm.

HP’s threat isolation technology

Ninety-three per cent of security leaders expect daily AI-powered attacks by the end of 2025[1]. And already, 75% of security professionals have seen a rise in attacks over the past 12 months, with 85% linking that increase to the use of generative AI by malicious actors[2]. These statistics suggest users can no longer be expected to spot increasingly sophisticated threats, and that existing approaches must be rethought.

That’s why isolation technology is fast becoming essential. HP Z Workstations, armed with HP Sure Click Enterprise and HP Wolf Pro Security, use micro-virtual machines to open commonly used file types – such as PDFs, Word documents and web content – inside a secure, hardware-enforced sandbox.

Malware is trapped, unable to spread, and deleted as soon as the task is completed. The result is seamless, silent protection that doesn’t disrupt the user experience.

But isolation is only the beginning. HP also adds introspection to uncover new or previously undetected attack types by analysing behaviour in real time. This is paired with built-in analytics and reporting, which deliver deep insight into threat tactics – arming security teams with updated intelligence to strengthen their defences.

Delivering secure remote access

As hybrid work becomes the standard, secure remote access is more important than ever.

HP Anyware enables power users to connect to their HP Z Workstations from any location – all without compromising performance or exposing sensitive data. The platform avoids bandwidth bottlenecks while keeping the entire workload secure inside the workstation’s environment.

Importantly, HP’s strategy reflects modern zero-trust security principles. It reduces the attack surface, limits lateral movement, and treats every file and interaction as untrusted by default.

By combining performance-grade hardware, leading isolation and containment technologies, and a proactive outlook on your protection, HP Z Workstations offer an endpoint security solution built not just for today’s threats - but for those still to come.

Take threat management to the next level with HP Z Workstations & Solutions and AMD. Our threat containment strategy combines unique CPU-enforced isolation technology with hardware-enforced security solutions like HP Wolf Pro Security or HP Sure Click Enterprise. Learn more about the isolation security offerings from HP Wolf Security and find the one that fits your business needs.

Learn more at hp.com/aiworkstations

[1] NETACEA, “Cyber Security in the Age of Offensive AI,” April 24, 2024, https://netacea.com/reports/cyber-security-in-the-age-of-offensive-ai.

[2] Security Magazine, “Study finds increase in cybersecurity attacks fueled by generative AI,” August 29, 2023, https://www.securitymagazine.com/articles/99832-studyfinds-increase-incybersecurity-attacks-fueled-by-generative-ai.

This article is sponsored by HP.