Runecast: Work-life balance is key for customers, as well as IT teams

clock • 3 min read

Computing's judges described Runecast's approach to talent retention as “fantastic”

The modern world is changing swiftly, and organisations that can call themselves digital technology leaders see clear benefits; particularly those scaling rapidly and looking to strike a balance between growing success and avoiding burnout.

Runecast CEO Stan Markov - whose company was a recent winner at Computing's Digital Technology Leaders Awards - explains why being seen as a leader is so important:

"Being a digital technology leader enables Runecast to use our position to continue improving our solution for helping organisations achieve greater transparency, stability and cost savings for their mission-critical systems that affect us all.   

"This results in organisations having more time freed up for innovating a better future for us all, especially in terms of a more ideal work-life balance for both the IT teams running these systems and those who benefit from services provided.

Healthy organisations are carried by a healthy workforce, and it is no surprise that being part of an award-winning organisation has boosted morale. Markov says:

"Hearing that we had won the Best Place to Work in Digital (SMEs) award was a proud moment for us all, as every member of the team takes ownership not only of his or her individual responsibilities but also for the well-being of the company as a whole.

"Upon receiving the news, one person from the communications team even went running around the offices shouting ‘We won!' to anyone who was there, and our Slack channels went wild with emojis for a few hours."

Markov says that a year of consistent growth, along with taking the time to describe the approaches Runecast has been taking to achieve it, was the company's winning formula. Railing against complacency and understanding that "a successful year does not guarantee success in coming years" was also of value.

Beyond professional success, Runecast puts a healthy focus on staff well-being, delighting in the judges' feedback about the company's "fantastic approach to retaining talent," and being justifiably proud of the "ideal results" that prioritising staff brings to fruition.

Winning the Best Place to Work in Digital Award "formally acknowledges the hard work and imagination that we try to put into everything we do at Runecast. Plus, it motivates us to continue this level of excellence moving forward and, on a more practical level, it will definitely help us with recruiting to continue expanding our awesome team."

Markov is optimistic that, with a win under Runcast's belt, 2021 holds the likelihood of expansion:

 "We initially developed our Runecast Analyzer solution for IT admins running VMware-based virtualised data centres, and received great acclaim from customers and virtualisation experts alike, providing mission-critical transparency and stability that spans application from deep sea to space.

"From the very beginning, we built Runecast Analyzer with the mindset that we would eventually scale its capabilities to additional platforms. This resulted in our past 12 months' expansion into providing insights for AWS, Kubernetes, PureStorage and SAP HANA. Our unique patented approach helps customers save time and costs when operating and securing their hybrid cloud. We are on a path to expand the scope of Runecast Analyzer to any enterprise IT - whether it's on-prem or in the public cloud."

You may also like
Interview: Automation Logic, Digital Technology Leaders Awards finalist


"At Automation Logic, we help our clients unlock the value of business transformation through cloud adoption"

clock 27 June 2022 • 4 min read
Interview: Haymarket Media, four-category finalist at the Digital Technology Leaders Awards 2022


"As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent who reflect the communities we serve."

clock 24 June 2022 • 3 min read
Digital Technology Leaders Awards entry deadline extended to 6th May


The Digital Technology Leaders Awards exist to celebrate the technical professionals at the heart of IT - and there are only days left to enter.

clock 26 April 2022 • 1 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Leadership

ORION: Revolutionising UK's Fibre Network planning and Survey

ORION: Revolutionising UK's Fibre Network planning and Survey

Flagship program will enable faster network planning and building

Kulamani Panigrahi
clock 17 July 2024 • 3 min read
IT Essentials: Southgate the servant leader

IT Essentials: Southgate the servant leader

IT pros can learn from England's manager

Tom Allen
clock 15 July 2024 • 3 min read
Tech isn't as meritocratic as you think

Tech isn't as meritocratic as you think

And relying on graduates to fill vacancies isn’t working

Penny Horwood
clock 12 July 2024 • 8 min read