Interview: DVT Software, Digital Technology Leaders Awards finalist
"Our people are the driving force behind every success"
Computing's Digital Technology Leaders Awards offer you a rare stage to shine, setting your work apart and showcasing your dedication to the industry's future.
This year, winners were announced at a live ceremony on Thursday 3rd July in Central London.
DVT Software, one of the finalists, reached the shortlist for Mobile Project of the Year.
Before the awards, we caught up with MD Jason Bramsden to find out what are the company is working on this year.
Bramsden began his career as a software developer and has spent over 30 years in the software development industry, evolving from hands-on coding to leading high performing teams and complex digital projects.
"Today, I run DVT, a custom software development company that partners with clients to build innovative, scalable solutions tailored to their unique needs," Bramsden said.
"At DVT, we pride ourselves on combining deep technical expertise with a people centric approach, enabling us to deliver exceptional results, like our recent collaboration with Clippd, which is redefining mobile performance tracking in the sports industry."
Computing: Why do you think awards like the Digital Technology Leaders Awards matter?
Jason Bramsden: Awards like the Digital Technology Leaders Awards play a vital role in recognising the innovation, dedication, and impact that digital teams bring to the industry. They validate the hard work behind the scenes and help shine a light on projects that are transforming user experiences and delivering real value. They also inspire the tech community and companies like DVT and Clippd to continuously push boundaries and foster a culture of excellence and collaboration.
What would winning this award mean to your company?
Winning this award would be a powerful endorsement of the incredible work our team has delivered in partnership with Clippd. It would not only validate our technical and strategic approach but also motivate our teams to continue innovating. For DVT, it would reaffirm our position as a trusted technology partner capable of delivering world-class digital solutions. And for Clippd it would showcase how their world leading AI app is helping golfers become the next Pros.
What would you say is your company's proudest achievement over the past year?
Our proudest achievement is undoubtedly the successful delivery of the Clippd mobile app. It represents a seamless collaboration between our teams and Clippd, combining deep technical expertise, UX precision and a shared vision to create an app that truly enhances the way golfers track and improve their game. Seeing it embraced by users globally has been a rewarding milestone.
What have been the biggest challenges of 2025 so far and how have you overcome them?
One of the biggest challenges has been navigating the rapid pace of AI integration and ensuring our solutions remain human-centric while leveraging intelligent automation. We've addressed this by investing in training, refining our development frameworks, and embedding AI responsibly, enhancing our offerings without compromising user trust or experience.
How have your people helped with that?
Our people are the driving force behind every success. Their agility, curiosity and relentless pursuit of AI quality have been crucial in overcoming technical and market-driven challenges. By fostering a collaborative environment and empowering individuals to lead with innovation, our teams have turned AI challenges into opportunities for growth.
How do you think the IT sector has changed over the past year and what changes do you think it still needs to make?
Over the past year, the sector and channel have shifted from transactional interactions to more strategic, data-driven partnerships. Events like XChange focus on deeper, pre-qualified partner engagement, leveraging vetted content and boardrooms to foster trust and business alignment.
While adoption rates are varied, many partners are now exploring AI for internal and customer-facing use cases, and the channel needs to ensure that they are the #1 place people go for information.
What do you see as the main opportunities for the IT market in the coming year? How do you plan to capitalise on those opportunities?
Key opportunities include:
- AI and gen AI integration
- Data-driven marketing and concierge services
- Deep, trust based partner engagement
We plan on offering our services on AI and data to the channel customers.