91% of CEOs say they need to restructure the way their organisations work

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The information agenda: Rapidly leveraging information as a trusted strategic asset for competitive advantage.

As the CIO of a flourishing business, you are happy to report that your latest information projects are going well. But can you answer the question: “Who are our most profitable customers and which channels do they prefer?”

Although new systems hold a great deal of data, they cannot immediately produce the cross-enterprise information requested. The answers the CEO needs will take time and effort to extract and may even delay other projects.

For further information, please click here to download the IBM white paper

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