The information agenda: Rapidly leveraging information as a trusted strategic asset for competitive advantage.
As the CIO of a flourishing business, you are happy to report that your latest information projects are going well. But can you answer the question: “Who are our most profitable customers and which channels do they prefer?”
Although new systems hold a great deal of data, they cannot immediately produce the cross-enterprise information requested. The answers the CEO needs will take time and effort to extract and may even delay other projects.
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