Charlotte Baldwin

Part of the IT Leaders 100 - a list of the most influential IT leaders in the UK in 2025.

With over 26 years of experience in delivering business-led digital and operational transformation, Charlotte is the Chief Information Officer at Burberry, which she joined from a global CDIO role at Costa Coffee this year.

Charlotte’s core competencies include developing and executing digital strategies, leading and transforming technology teams, optimising operating models, and architecting and modernising complex legacy systems.

She has a strong multi-sector background in retail, financial services, legal, publishing, business and technology services, and has held senior technical roles such as CIO, CTO, Chief Digital & Tech Officer and Tech Strategy Leader. Her mission is to enable and empower the business with technology and digital solutions that drive growth, efficiency, and customer satisfaction.