Jessica Shepherd

Part of the IT Leaders 100 - a list of the most influential IT leaders in the UK in 2024.

Jessica Shepherd is the Digital Director at Vodafone UK, responsible for omnichannel customer experience across digital platforms and assisted channels. She leads CX design, digital capability development and the commercial performance of digital channels.

Jessica previously served as Digital, International, Technology and Supply Chain Director at Debenhams. Her extensive retail experience includes leadership roles at brands like Coast, Oasis, and Warehouse, where she drove driving digital transformation, ecommerce, marketing and brand strategy.

Passionate about innovation, Jessica champions tackling customer and business challenges through new technologies while managing risks. She has over 18 years of experience across digital, technology, supply chain and omnichannel retail.