Richard Orme - CTO, PhotoBox Group

Stuart Sumner
clock • 2 min read
Richard Orme - CTO, PhotoBox Group

What's your proudest work-related achievement of the last 12 months?

Creating the focus and structure that set our teams up for success. This enabled them to deliver a scalable, profitable, multi-market, multi-category operating platform for our photo businesses (Photobox, Hofmann and posterXXL) which has not only decreased the lead time to release new code by 95 per cent and to launch new physical products by 83 per cent, but also allowed us to launch new innovations that would not have been possible before. We come from a world where technology used to be a constraint on our ambition, but they are now able to deliver significant transformation to the business. After moving our entire infrastructure and database of photos to the cloud, our AI team were able to use learnings from our 7bn strong photo database to build an AI tool that enhances and streamlines the customer experience for building photo books by decreasing the build time by 80% while leaving the creative control with the customer.

 

What's the number one skill today's IT leaders need?

IT leaders need to understand how a business is run and how to communicate complex technological challenges and advancements in a way that businesses can interpret and link back to their objectives. By thinking about the business first and how technology can be used strategically, it will build the necessary trust among the leadership team, giving the IT leader the ability to create real change within a business.  

 

How many people work in IT in your organisation?

At Photobox Group we have about 250 people working in tech functions in the family of our five brands - Photobox, Moonpig, Hofmann, posterXXL and Greetz.

 

What's your top priority for the next 12 months?

In order to maintain our leadership role in Europe, our priority is to remain ‘customer obsessed' and continue to invest in technology that will make a difference for our customers. Currently, my teams are working on a number of initiatives to improve the customer experience including a new editor - an intuitive, AI enabled world best creation experience helping customers fine tune their products by adding designs, text and graphics through a research led UX - and a new app - giving us access to the freemium market to underpin continued growth for the business.

More on Government

Government publishes response to Data Reform Bill consultation

Government response to Data Reform Bill consultation distances UK from GDPR

New laws would help firms grow by eliminating 'red tape and pointless paperwork,' it says

clock 20 June 2022 • 4 min read
The Strategy aims to raise tech investment across the UK

UK unveils new Digital Strategy to tackle skills gap

Measures will include a new Digital Skills Council and a review of the UK's large-scale compute power.

Tom Allen
clock 14 June 2022 • 4 min read
Orca Computing's quantum computer can operate at room temperature, unlike its peers that need freezing temperatures to keep their qubits cool

MoD acquires UK government's first quantum computer

The Ministry of Defence is working with British company Orca Computing to use a quantum computer that can operate at room temperatures.

Tom Allen
clock 13 June 2022 • 1 min read