Getting it right with influencer marketing and celebrity endorsements
Influencers can help brands reach audiences that might normally be out of their reach, but there are rules that need to be followed, warns Goodman Derrick partner Paul Herbert
Image by Gerd Altmann from Pixabay
Influencer marketing is an increasingly common component of brands' marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can enable brands access...
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There are five new categories at the Cloud Excellence Awards 2021, reflecting how cloud use has evolved in the last year
Thank Zuck it's Friday #16 - WhatsApp and scams
This week, we look at Facebook's backing away from its WhatsApp policy and the rise of the 'free trial ending' scam
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