Getting it right with influencer marketing and celebrity endorsements
Influencers can help brands reach audiences that might normally be out of their reach, but there are rules that need to be followed, warns Goodman Derrick partner Paul Herbert
Influencer marketing is an increasingly common component of brands' marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can enable brands access...
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'The tech can be taught' - why Lianne Potter studied anthropology to prepare for a career in cyber security
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