Getting it right with influencer marketing and celebrity endorsements
Influencers can help brands reach audiences that might normally be out of their reach, but there are rules that need to be followed, warns Goodman Derrick partner Paul Herbert
Influencer marketing is an increasingly common component of brands' marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can enable brands access...
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Charity IT Leaders offering 20 free memberships
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UK IT Awards: Get the top tips from the experts on crafting your entries
A panel of judges and a previous winner explain how to give yourself the best chance of winning big in the 'Oscars of IT'
UK IT Industry Awards: Hear top submission tips from the judges in our upcoming webinar
Computing and the BCS, the Chartered Institute for IT, give the hottest tips for your UK IT Industry Awards entries - register to maximise your potential to walk away with one of the most coveted gongs in the industry!
