Getting it right with influencer marketing and celebrity endorsements

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Image by Gerd Altmann from Pixabay
Image:

Image by Gerd Altmann from Pixabay

Influencers can help brands reach audiences that might normally be out of their reach, but there are rules that need to be followed, warns Goodman Derrick partner Paul Herbert

Influencer marketing is an increasingly common component of brands' marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can enable brands access...

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