A little less strategy, a little more action: why most successful companies fail at strategy

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Mark Ridley discusses whether business strategy actually matters, given how few organisations have one
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Mark Ridley discusses whether business strategy actually matters, given how few organisations have one

Does business strategy matter given how few successful organisations have one, asks technology and strategy consultant Mark Ridley

I used to believe that strategy was a necessary component for success in business. We've been taught this in 50,000 books about strategy. We've looked to the military, been inspired by Sun Tzu, ...

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