Automation is the best tool to keep data fresh

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Dan Adams is VP of data product management at Pitney Bowes
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Dan Adams is VP of data product management at Pitney Bowes

Data loses its value if it isn't maintained, and automation can save time, money and stress

Keeping data current is one of today's biggest business challenges. Physical and digital addresses change; businesses shut down and start up; job titles, surnames, company names, street names, city names...

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