How machine learning boosts personalisation in travel

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Machine learning is flying high in the travel industry
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Machine learning is flying high in the travel industry

Models can predict what sort of customer is using a travel website after just a few clicks

She opens the browser, puts the cursor in the search bar, types "cheap flights from Boston to London," and up pops the first ten links from Google's results page. After some surfing, she lands on Skyscanner...

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