Embarrassment of riches: how shrinking big data can boost business and tackle office politics

clock • 5 min read

Big data is no use if all it does is sit on a database, argues Paul Alexander

I've been reflecting recently on how language conditions our lives both in and out of the office. How often are we led to believe, for example, that ‘big is beautiful'? That perception informs o...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
China unveils pioneering Hainan undersea datacentre

Datacentre

The facility is projected to save approximately 122 million kWh of electric power

clock 04 December 2023 • 2 min read
Protecting Wimbledon: 'Data is at the heart of everything we do'

Big Data and Analytics

Whether in sport or security, it’s all about data

clock 18 July 2023 • 3 min read
Wimbledon 2023: Tennis whites, Pimm's and IBM AI

Big Data and Analytics

AI is finding new data and new insights – but pronouncing ‘Djokovic’ has been a struggle

clock 17 July 2023 • 4 min read
Upcoming events

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Big Data and Analytics

Meta and IBM launch new AI Alliance to promote responsible AI development

Meta and IBM launch AI Alliance to promote responsible AI development

The coalition envisions an inclusive and diverse approach to AI innovation

clock 06 December 2023 • 3 min read
'I got a call in the middle of race season': How Google AI drove Formula E to new record

'I got a call in the middle of race season': How Google AI drove Formula E to new record

Telemetry data + Gen-AI = New milestone

Tom Allen
clock 08 November 2023 • 3 min read
How do you solve a problem like [REDACTED]?

How do you solve a problem like [REDACTED]?

Developing complex digital solutions to reach the proof-of-concept stage is even more of a challenge when you don’t have access to the sensitive data you need.

clock 06 November 2023 • 4 min read