Low data: what to do when big data isn't all that big
You don't always need big data for predictive analytics, argues Paul Henninger
There's a single data point that solidified big data's place in the pantheon of modern life, casting a light on its influence over everything from business success to election results to the success of...
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APM 4.0: from cost centre to revenue stream
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How the British Council began to re-assess 85 years of data
The British Council, a cultural relations organisation reaching across borders, had decades of information, but struggled to access and use it
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