Three big data takeaways we can learn from Pokémon Go

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Three big data takeaways we can learn from Pokémon Go

Ben Edge, digital marketing executive at Connexica, explains what Pokemon Go means for the future of big data analytics

I am sure many of you will have heard of the global sensation that is Pokémon GO over the past several weeks. Already it has become the ‘biggest' mobile-app in history in terms of downloads and active...

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