Apple enters the AI race – but not everyone is happy

Will Apple Intelligence help the company shift more iPhones?

Penny Horwood
clock • 2 min read
Tim Cook, Apple CEO
Image:

Tim Cook, Apple CEO

Apple CEO, Tim Cook announced a series of GenAI augmented products and services yesterday during his keynote speech at WWDC, including Apple Intelligence

Apple Intelligence has been powered by a deal with OpenAI to integrate ChatGPT into Apple digital assistant Siri.  The goal? A highly personalised and automated user experience. "AI has to un...

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