Meta bows to EU regulators over targeted ads opt-in

Facebook and Instagram users will now be asked to opt in to personalised advertising

John Leonard
clock • 3 min read
Meta bows to EU regulators over targeted ads opt-in

Meta has bowed to pressure from the EU's regulators and agreed to ask Instagram and Facebook users in the bloc for consent before targeting them with personalised ads.

The change, which could come as soon as October, will mean that users of Meta's social media services in the EU, European Economic Area (EEA) and Switzerland will be able to agree to targeted ads w...

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