Meta has bowed to pressure from the EU's regulators and agreed to ask Instagram and Facebook users in the bloc for consent before targeting them with personalised ads.
The change, which could come as soon as October, will mean that users of Meta's social media services in the EU, European Economic Area (EEA) and Switzerland will be able to agree to targeted ads w...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
