Trouble ahead for adtech as consent pop-ups ruled illegal

John Leonard
clock • 4 min read
Online advertising in trouble as IAB Europe's cookie consent mechanism found to break GDPR
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Online advertising in trouble as IAB Europe's cookie consent mechanism found to break GDPR

Consent pop-ups not sufficiently clear, IAB Europe fined, and adtech firms including Google, Amazon and Microsoft must delete data gathered through Transparency and Consent Framework

The Belgian data protection authority (DPA) has found that the Transparency and Consent Framework (TCF), developed by advertising body IAB Europe, does not comply with the GDPR. TCF, which is responsible...

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