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Online advertising in trouble as IAB Europe's cookie consent mechanism found to break GDPR
Consent pop-ups not sufficiently clear, IAB Europe fined, and adtech firms including Google, Amazon and Microsoft must delete data gathered through Transparency and Consent Framework
The Belgian data protection authority (DPA) has found that the Transparency and Consent Framework (TCF), developed by advertising body IAB Europe, does not comply with the GDPR. TCF, which is re...
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