Apple's app tracking policy cost four social media platforms nearly $10 billion

clock • 3 min read
Apple's app tracking policy costs four social media platforms nearly $10 billion
Image:

Apple's app tracking policy costs four social media platforms nearly $10 billion

Snapchat is estimated to have lost the maximum amount of revenue as a percentage of its business

Facebook, Snapchat, YouTube and Twitter have lost around $10 billion (£7.3 billion) in revenue so far as a result of Apple's App Tracking Transparency (ATT) policy. Apple announced the policy la...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Facebook chatbot claims to have a child with 'unique needs and abilities'

Social Networking

Moving fast and breaking things again

clock 19 April 2024 • 3 min read
Asian Tech Roundup: Apple's charm offensive

Strategy

Plus, South Korea's AI investment

clock 19 April 2024 • 5 min read
EU watchdog rejects Meta's 'pay for privacy' attempt

Social Networking

Can't charge for data privacy

clock 19 April 2024 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Corporate

Stability AI cutting staff in the name of restructuring

Stability AI cutting staff in the name of restructuring

Following the departure of CEO Emad Mostaque, UK AI unicorn is shedding employees

Muskan Arora
clock 19 April 2024 • 1 min read
More layoffs at Google, as company fires protesters

More layoffs at Google, as company fires protesters

28 terminated over Israel protest

John Leonard
clock 18 April 2024 • 1 min read
Broadcom tinkers with VMware licencing terms as EU gets involved

Broadcom tinkers with VMware licencing terms as EU gets involved

Trade groups concerned over unilateral changes to licencing conditions

clock 16 April 2024 • 3 min read