Apple's app tracking policy cost four social media platforms nearly $10 billion

clock • 3 min read
Apple's app tracking policy costs four social media platforms nearly $10 billion
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Apple's app tracking policy costs four social media platforms nearly $10 billion

Snapchat is estimated to have lost the maximum amount of revenue as a percentage of its business

Facebook, Snapchat, YouTube and Twitter have lost around $10 billion (£7.3 billion) in revenue so far as a result of Apple's App Tracking Transparency (ATT) policy. Apple announced the policy la...

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