Google's 'Project Bernanke' benefitted the company's own ad-buying system

clock • 3 min read

"If the free market were a baseball game, Google positioned itself as the pitcher, the batter and the umpire"

Documents detailing a a secretive Google scheme called 'Project Bernanke' have come to light in an antitrust case in Texas. They appear to show that Google used bidding data from outside advertiser...

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