SAP acquiring cloud marketing firm Emarsys

clock • 1 min read

The deal is expected to close in the fourth quarter of 2020

Business software giant SAP has entered into an agreement to acquire Austrian firm Emarsys. Emarsys produces software that businesses can use to interact with their customers 'on a personal level' ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
'A lot of confusion': Unpicking SAP's recent changes

Cloud and Infrastructure

SAP and Lemongrass talk S/4HANA migration deadlines, RISE and AI

clock 27 February 2024 • 6 min read
AI plays into latest SAP restructuring, impacting 8,000 jobs

Corporate

Estimated to cost €2 billion

clock 25 January 2024 • 2 min read
The secret of automation success at The AA

Business Software

Nikki Morris, head of finance systems, on driving change

clock 11 December 2023 • 3 min read

More on Mergers and Acquisitions

Government approves takeover of Newport Wafer Fab

Government approves takeover of Newport Wafer Fab

Previous owner forced to sell stake over links to China

clock 04 March 2024 • 2 min read
Cisco-Splunk deal: Europe sets March deadline for antitrust decision

Cisco-Splunk deal: Europe sets March deadline for antitrust decision

The regulator is currently scrutinising whether the acquisition might negatively impact competition

clock 12 February 2024 • 3 min read
HPE to buy Juniper Networks for $14bn

HPE to buy Juniper Networks for $14bn

Juniper's stock jumped 22% on the news

Gina Narcisi
clock 09 January 2024 • 2 min read