Why Germany's largest adult entertainment vendor turned to SAP to reinvigorate its brand

Tom Allen
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Why Germany's largest adult entertainment vendor turned to SAP to reinvigorate its brand

Germany's Beate Uhse says it needed a new approach to appeal to modern customers in the adult entertainment market

Many industries are forced to transform as modern tastes and sentiment change, and the market for erotic toys is no exception. Beate Uhse, the largest and oldest company in the German sex industry,...

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