McDonald's to acquire decision-logic firm Dynamic Yield to personalise in-store ordering

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McDonald's to acquire decision-logic firm Dynamic Yield to personalise in-store ordering

McDonald's makes its largest acquisition of the past 20 years - with a decision-support technology company

McDonald's is to acquire Israeli start-up Dynamic Yield in a bid to better personalise in-store ordering. According to Bloomberg, McDonalds will spend more than $300 million scooping up the technology...

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