McDonald's makes its largest acquisition of the past 20 years - with a decision-support technology company
McDonald's is to acquire Israeli start-up Dynamic Yield in a bid to better personalise in-store ordering. According to Bloomberg, McDonalds will spend more than $300 million scooping up the tec...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
