Optimised bidding and targeted advertising is a job for AI, says MediaGamma

John Leonard
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Targeted advertising is all about optimisation - and lots of data
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Targeted advertising is all about optimisation - and lots of data

UCL offshoot MediaGamma is focused on an AI layer to manage real-time bidding

For many people, AI is synonymous with the big tech companies but much of the work on the ground is done by small specialist firms and startups spun out of university computer science departments. ...

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