Optimised bidding and targeted advertising is a job for AI, says MediaGamma
UCL offshoot MediaGamma is focused on an AI layer to manage real-time bidding

Targeted advertising is all about optimisation - and lots of data
For many people, AI is synonymous with the big tech companies but much of the work on the ground is done by small specialist firms and startups spun out of university computer science departments. That's...
More on Business Software
Microsoft unveils new employee experience platform Viva with homeworkers in mind
Viva joins a growing list of EXPs designed to better connect employees with their organisations
Examples of AI as a force for social good
Nesta in Scotland showcases a number of projects in which humans and AI work as a team
Drupal founder Dries Buytaert on software's next big challenges
Next stop the open web
Microsoft gaining ground in HR, but many cite high costs for not taking trials into production
The latest research from award winning market intelligence service Delta reveals how the European market sees the lead players in HR systems
Back to Top