Acxiom sells marketing solutions business to IPG for $2.3bn

clock • 2 min read

Aftermath of Facebook-Cambridge Analytica affair and GDPR starting to bite online advertisers?

Ad tech firm Acxiom has sold its Marketing Solutions division to advertising agency Interpublic Group (IPG) in a $2.3 billion cash deal. Acxiom Marketing Solutions is a data broker, while IPG is...

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