GDPR: Google to demand that publishers gain consent from users on its behalf when using Google's ad technology
Google to make publishers responsible for obtaining consent for third-party websites and apps that rely on Google tech for ads
Google is expected to announce its steps toward compliance with GDPR on its ad-technology platforms within days
Google has requested that web publishers gain consent on its behalf to gather personal information on European users and target ads at them using Google's systems. Google is one of the biggest advertising...
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