Data analytics are all fun and games until Uber accuses you of a one night stand
Customer data is a valuable resource, but what happens when it's misused?
Artificial intelligence can help garner value from data, but companies need to be careful to avoid becoming “creepy”, said Machado
Orlando Machado works at Aviva, but he's previously held posts at the BBC, Wunderman, Dunnhumby and MoneySuperMarket - all using big data analytics. He has two kids, lives in East London and uses Uber....
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