Data analytics are all fun and games until Uber accuses you of a one night stand

Tom Allen
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Artificial intelligence can help garner value from data, but companies need to be careful to avoid becoming “creepy”, said Machado
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Artificial intelligence can help garner value from data, but companies need to be careful to avoid becoming “creepy”, said Machado

Customer data is a valuable resource, but what happens when it's misused?

Orlando Machado works at Aviva, but he's previously held posts at the BBC, Wunderman, Dunnhumby and MoneySuperMarket - all using big data analytics. He has two kids, lives in East London and uses Uber....

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