Foxtons chooses 'flexibility and expertise' of Oracle Marketing Cloud in platform overhaul
'Tier one' offering helping estate agent expand digital marketing effort
Foxtons Estate Agent has found "flexibility and expertise" in Oracle Marketing Cloud, calling the platform a "tier one service" representative of a "wide portfolio of cloud applications for marketers".
The positive comments come from Derren Maggs, Foxtons' marketing director, who leveraged an existing relationship with Oracle to investigate what the vendor could do for the property firm's marketing effort.
"Having worked with them in the past, I knew that Oracle Marketing Cloud offered a tier one service," explained Maggs.
"When we decided to review the A/B testing and optimisation platform being used at Foxtons, it was a given that Oracle Marketing Cloud should be involved in the process."
Maggs further enthused about how Marketing Cloud "stood out" from other products, "not only for the quality of its core product but also for the fact that [Oracle] could, if needed, offer additional product solutions from [its] wide portfolio of cloud applications for marketers".
Choosing a marketing platform by looking at "a number of aspects" including "performance, security, mobile, data management and price", Maggs also said keeping "an eye on the future" was an important factor in picking a solution, he concluded, would give Foxtons "the ability to adapt and grow" the solution.
"Oracle Marketing Cloud was able to offer this flexibility as well as the expertise we required to start with," he summarised.
Foxtons is confident that Oracle Marketing Cloud will now be able to improve customer experience through aspects such as signposting, an improved lead conversion funnel and a general enhancement of digital capabilities "across all marketing channels".
"Oracle Marketing Cloud is providing us with the technological and data-driven solutions to help us to understand more about our customers and engage with them as effectively as we possibly can," concluded Maggs.
Since Oracle founder and CEO Larry Ellison declared the entire planet Earth was the company's cloud back in 2014, the company has been making increasingly aggressive in-roads into cloud products and services.
On a recent Computing web seminar, Oracle head of technology and cloud for UK, Ireland and Israel John Abel sang the praises of scalabale networks and hybrid cloud for a "NoOps" enterprise environment. Adopting thus could, he argued, help businesses adapt quickly to "the new world".
"The two worlds [new and old] are very different. One is risk averse and rightly so, the other involves governance. A risk taker has to borrow both worlds. The next phase will come out of innovation."