How media organisations use digital to improve audience engagement

Stuart Sumner
clock
How media organisations use digital to improve audience engagement
Image:

How media organisations use digital to improve audience engagement

Aaron Eccles, Endemol Shine's head of social media and digital marketing, also explains that VR is set to be huge for his industry

Each programme made by television production company Endemol Shine is a standalone brand with a different target audience. Its consumers may watch on any combination of smart TVs, phones, laptop...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

More on Government

Tech companies have contributed significantly to China's massive growth this century, but the Government is now cracking down

Chinese tech giants share algorithms with the Government

Western firms like Meta and Google have resisted similar attempts by the US Government, claiming their algorithms are protected IP.

clock 16 August 2022 • 2 min read
The Government has suggested a replacement for EU funding, but the minister in charge of developing it resigned in July during attempts to unseat Boris Johnson

UK's goal to become 'science superpower' will fail without change

The Government's approach has been characterised by frequent policy changes, no measurable outcomes, and a short-termist attitude

clock 10 August 2022 • 4 min read
Zhao was a Communist Party posterboy for years, but recently criticised the way the Government operated

Chinese chip mogul Zhao Weiguo disappears

Zhao's criticism of the government-led reorganisation of his company may be related

clock 08 August 2022 • 2 min read